It's been a long time coming. The brand new, redesigned online store has officially launched, along with three new dad hats. Each hat will be available in two color ways. Months of late nights, endless email chains, learning curves, sweat, and tears have gone into improving the online experience for you, and an expanded product selection. I'm really excited to finally be able to share the first harvest of that labor. Thank you for supporting and growing with me thus far. It means so much to have you along for the ride. You guys give me so much life and encouragement. I couldn't do it without you.