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Brand Story

The Underdog Company | Est. 2010 | Seattle, WA

A lifestyle brand with a purpose. Empowering us to trust our struggles and celebrate our victories, even the smallest ones. 

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"All of us are not able to start out on top. Some of us didn't get picked for the team the first time. Some of us didn't get an interview the first time around. But that doesn't mean we're not good enough. It means we have to fight for it. It means we show up day after day to work on our crafts. It means we pour ourselves into the process of getting better. Let the passion and hunger drive you. Let it feed that fire inside of you. Focus on growth like it is your religion. You'll get another shot. You'll have an opportunity to show the world the power of commitment and work. And that will only be the beginning." -Jessica Rycheal, Owner & Designer

The Underdog Company — a personal project focused on apparel and headwear that began during undergrad at Georgia Southern University — has become a platform for me to be transparent about my experiences and encourage others.

My ultimate goal is to create something honest and real, using apparel for a bigger message. It takes a lot of courage to do what you love, to pour yourself into the process of building a dream. It’s not always pretty. Sometimes you lose; that’s especially common in the beginning stages. It will be frustrating at times, but the fulfillment you get from doing something you’re passionate about makes the journey worthwhile. That is what keeps me going. It provides a sense of purpose. It’s incredibly rewarding to watch something you are building with your hands, tears and faith blossom into something beautiful. My mission with the Underdog Company is to motivate others to build their dreams. Start where you are, with what you have. Take it one day at a time.



"What I love about what Underdog is doing is that they're letting people know it's ok to go through struggles, it's one of the things that make us human- our vulnerability. Taking a day doesn't make me weak; it's making sure that I make my mental and physical health a priority- the ultimate form of strength. All this from a sweater? Yea, cuz it's more than just clothes.The Underdog Co. is starting a movement. Thank you, we need this!" —Aramis Hamer
"The Underdog Co. [is] a brand known for soft and quality fabric, mixed with classically simple designs that are meant to transcend the test of time." —Porsha Antalan, Blogger & Photographer

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